Vimto is known for its distinct, rich, and fruity taste that can be customized in strength by adjusting the dilution ratio with water. Beyond a simple refreshing drink, it serves as a versatile mixer for mocktails and slushies, and can be used in creative dessert recipes. The unique, “indescribable” flavour comes from a blend of natural extracts of fruits, herbs, and spices. The primary fruit juices from concentrate are grape, blackcurrant, raspberry, and pear, along with black carrot concentrate for natural colouring.
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